Data Privacy Policy

  1. Purpose

This policy outlines The Cru’s approach to collecting, storing, and using personal information in compliance with Australian privacy laws (including the Privacy Act 1988 and Australian Privacy Principles) and aligns with ethical best practice as a purpose-led organisation.

  1. Scope

This policy applies to all personal information collected by The Cru in the course of conducting business with clients, partners, suppliers, and users of our services and website.

  1. What Information We Collect

The Cru may collect:

  • Names, contact details (email, phone), job titles, and company names
  • Client-related information necessary for the delivery of communications services
  • Information submitted via website forms, events, or direct communication
  • Anonymous website analytics data (e.g. IP address, device type)
  1. How We Use Personal Information

We use personal information for the following purposes:

  • To deliver our services and manage client relationships
  • To send updates, invitations, or newsletters (with consent)
  • To process payments or legal documentation
  • To improve our services and understand user needs
  1. How We Protect Your Data
  • Personal information is stored securely and only accessible to authorised personnel
  • We use secure digital storage systems and apply appropriate password protection
  • Personal information is only retained for as long as required for its intended purpose
  1. Sharing of Information
  • We do not sell, trade, or rent personal information
  • We may share data with trusted service providers (e.g. CRM, email platforms) only where required and under confidentiality agreements
  • Information will only be shared externally where legally required
  1. Consent and Opt-Out
  • Individuals may opt-out of marketing communications at any time
  • Consent is requested at the point of collection wherever reasonable
  1. Access and Correction
  • Individuals may request access to their personal information and request corrections if inaccurate
  1. Breach Response
  • In the event of a data breach, The Cru will promptly assess the risk and notify affected individuals and regulators where required.
  1. Responsibilities
  • All employees are responsible for safeguarding personal information
  • The Director oversees implementation and breach response protocols
  1. Policy Review 

    This policy will be reviewed annually or in response to changes in privacy legislation.

    Approved By: Jeanine Bribosia, Founder/Director
    Date: 1 July 2025
    Next Review: July 2026

Designed to Give Impact Business Model Statement

  1. Purpose

The Cru adopts the Designed to Give Impact Business Model to embed generosity and social impact into its core operations. This model reflects a deliberate commitment to donate a significant portion of the company’s revenue and profit to social and environmental causes through financial contributions and in-kind services.

  1. Scope of Giving

The Cru’s giving model includes:

  • Financial Donations: Monetary contributions to registered charities and mission-aligned organisations.
  • In-Kind Support: Discounted or pro bono professional services (PR, communications, brand strategy, etc.). Eligible in-kind contributions include discounted professional services only when the discount exceeds 50 percent of the equivalent market value.
  1. Key Recipients

The Cru supports a range of nonprofit and community-focused organisations through these activities. Past and current recipients include:

Engagements with these organisations have included financial donations, lo bono retainers, and pro bono project support.

  1. Quantified Giving (FY23–FY25)

Over the last three financial years, The Cru has donated a significant proportion of both revenue and profit. The totals include both financial and in-kind contributions, with time-based services valued at a fair market hourly rate.

  1. Valuation Methodology

Where discounted retainers are provided (lo bono), the differential is recognised as a donation. All contributions are tracked in internal impact reporting.

  1. Commitment & Oversight

The Cru is committed to donating the equivalent of 5 percent of annual revenues or more to charitable partners and mission-aligned organisations each financial year. This commitment includes both direct financial contributions and in-kind professional services.

For the purposes of this commitment: Eligible in-kind contributions include low bono professional services only where the discounted retainer represents a reduction of more than 50 percent of the standard market rate (meaning the organisation pays less than 50 percent of our standard fee).

  1. Transparency & Annual Review

Where discounted retainers are provided, only those discounted at 50 percent or more are counted toward our annual Designed to Give contribution under the B Corp Impact Business Model requirements.

Approved By: Jeanine Bribosia, Founder/Director
Date: December 2025
Next Review: December 2026