People come to us because we are specialists who are genuinely immersed in our industry.

Our offering encompasses brand perception and strategy, food and drink destination advisory, public relations, marketing communications, social content, and brand experiences.

Because there are so many different ways to share stories, and meet brand and communications objectives, as an agency partner we provide a fully integrated brand, marketing and communications offering. We tailor our approach based on the needs of our client partners.

Our niche is our strength.


Ongoing advisory and guidance, industry intelligence, crisis communications


Brand strategy, marketing communications and content


Public relations, marketing and social media, content


Public relations, marketing and social media, content


  • Key messages
  • Media materials
  • Strategy and brand positioning
  • Media relations
  • Talent management
  • Intel and trend forecasting
  • Evaluation
  • Partnerships and collaborations
  • Hospitality precinct curation
  • Website development
  • Social media strategy
  • Social media implementation
  • Brand identity
  • Copywriting
  • Visual assets – video and photography
  • Email marketing
  • Events and experiences
  • Online reputation management
  • Promotions
  • Custom content
  • Self publishing


Tourism Australia

Tourism Australia chose The Cru as our communications partner for our food and wine campaign because we knew their approach would be targeted and based on their specialist knowledge of media, influencers and industry. They are able to add value across all facets of our media and communications strategy. Their approach has been honest, targeted and effective and we consider The Cru as an extension of our team not just an agency partner. They work hard to over deliver and get the results we need.

Emma Sturgiss
Global Manager- Public Relations, PR, Social and Content


The Cru has an innate sense of what the media needs, where the story lies and the changing communication landscapes. Never overbearing and always a delight to work with, their sensitivity and intelligence is only matched by their diligence. It is this combination that has earned them the respect and admiration of both the press within Australia and increasingly further afield.

David Prior
Founder and Director

Matt Moran

I couldn’t ask for a better agency. I have worked with The Cru for many years and always turn to them. They are a dynamic team with a proven track record of delivering great results. Their industry knowledge, together with a large network of contacts and their overall savvy makes them a leader in their field. I can both trust and rely on them. As an owner running multiple businesses simultaneously, there’s great comfort in that.

Matt Moran

Kylie Kwong

The Cru knows the Australian food industry inside out. They are extremely easy to work with on a day-to-day basis and are complete professionals on every level.  The Cru are dedicated, knowledgeable, discreet, highly experienced, extremely wise in their decision-making and above all, completely understanding and respectful of their clients’ brand values and know exactly how to communicate these messages in the most powerful and effective, positive way across a very broad range of media. I can’t think of a more well-connected and respected bunch of individuals who simply put, ‘just get it’.

Kylie Kwong


From the moment we engaged The Cru to assist us in amplifying our story and our voice, we instantly had a team in our corner with a well-structured plan, seeking out opportunities and going above and beyond to live and breathe our brands, mission and purpose. From engaging with media, strategic partnerships, evaluating sponsorships and ensuring adherence to brand values, The Cru has been beyond professional in all regards, with a giant dose of caring. They’re a critical team adjunct to our own.

Brendan Carter
Creative Director, Winemaker & Distiller

Bannisters Hotels

Over the last two years, The Cru has been with Bannisters through multiple openings, events and branding campaigns. Their team has become a part of our team, championing our brand and taking the time to understand how to get the best results while working with all the moving parts of our operations. The Cru delivers a targeted media strategy that adapts to the rapidly evolving media landscape.

Alice O’Hara
Commercial Director