We believe that restaurants, food and drink, and destination experiences are the cornerstones of our culture. The people who create these brands, these destinations and these experiences have a unique story to tell. The Cru exists to celebrate their success, tell their stories and share their inspiration with the right audiences.
We are a business with local relevance and sensitivity,
but with global reach.
Our people make our business and represent our brand.
They are part of the texture and fabric of this industry, they live and breathe it, and because of this our clients seek our insight and trust our intuition.
Founder and Director
Jeanine’s career has spanned advertising, journalism, events and public relations. Before founding The Cru in 2010, she worked for major publishers and independent agencies. Raised in Sydney, she attended the prestigious Medill School of Journalism at Northwestern University, Chicago. Jeanine is on the advisory board for Two Good Co and co-founded The Pass food podcast.
In an extensive career in the food, drinks and hospitality industry, Shannon has worked in diverse roles across publishing (Murdoch Books), media and major events (Fairfax), public relations and marketing. In his time at The Cru, where he started as an account manager, he has worked in a variety of capacities, meaning he understands every facet of the business.
mUmbrella CommsCon and Travel Marketing Awards winners;
Two-time finalists for mUmbrella Boutique Agency of the Year