We believe that restaurants, food and drink, and hotel and destination experiences are the cornerstones of our culture. The people who create these experiences have a unique story to tell. The Cru exists to celebrate their success, tell their stories and share their inspiration with the right audiences.
We are an independent business with local relevance and sensitivity, but with global reach.

The Cru is led by Jeanine Bribosia, founder and director, and Shannon Blanchard, general manager and partner. With decades of experience in public relations, communications and brand strategy, the well-respected duo lead a team of experts who live and breathe the industries we specialise in. Because of this our clients seek our insight and trust our intuition. Our niche is our strength.

There are many different ways to share stories, and meet brand and communications objectives. As an agency partner, we provide a fully integrated brand and communications offering, with a tailored approach based on the needs of our clients.

In our 15 years we’ve been proud to have told the stories of some of Australia and the world’s most influential brands. These include: Tourism Australia, noma, Kylie Kwong, Guillaume Brahimi, Nespresso, Attica, Orana, QT Hotels and Resorts, Lake House and Dairy Flat Farm, The Old Clare Hotel, Automata, David Thompson, IMG, Margaret River Gourmet Escape, East Coast Tasmania Tourism, Pepe Saya, Prior, Pernod Ricard, Open Table, The Everleigh and The Everleigh Bottling Co, Breville US, MAD.